I follow a lot of people on social media, probably around 30-40 people across YouTube, Instagram, and Substack. But not all of them have the same impact on me. Only 4 or 5 of them really manage to convey something significant to me. I’ve realised that the main reason for this is personal exposure.
I love learning about the influencer’s story, not out of nosiness, but because it allows me to feel a connection with that person, even if our lives are very different.
Without a doubt, the videos that impact me the most are those where people show their day-to-day lives, their goals, their weaknesses... those little windows into their real lives.
Now that I am also a content creator, I try to write what I would like to read. But I am a reserved person, and the idea of exposing myself in that way is not appealing to me.
So, I looked for a solution: writing in a language that is not my native tongue, using an ambiguous profile picture, and a pseudonym that doesn’t stray too far from my real identity.
Even so, I haven’t exposed myself too much. For now, I’ve only shared some reflections and learnings, both my own and those of others.
For the moment, that’s enough for me.
And you, what kind of content impacts you the most?